A good Social Media Marketing Strategy should help you achieve the goals you have set for your business. For this, it has to be dynamic, so that it can adjust to the variations that are presented in the media every day. And of course, you must contemplate every novelty and detail in the matter of Social Networks, in order to get the most out of them. I’ll tell you about it today!
Social Media Marketing
In this blog post, I will share with you the 15 fundamental tips to improve your Social Media Marketing. Here you will know the aspects that you must consider and the techniques that you have to use to boost your campaign in Social Networks. Do not forget to save this post in favorites!
1. Attract users’ attention with Infographics
People love infographics! They are able to summarize data and present them in an attractive and didactic way, all at the same time. Therefore I advise you to include this kind of graphics products in your blog posts. They will help you give your audience added value.
Now, it is fair that you ask yourself: how do I do an infographic? Fortunately, nowadays it is not necessary to be a designer to be able to compose this kind of graphics. Thanks to online tools like Canva, you can create them very easily. And besides, they look great!
2. Keep your content always fresh
An excellent strategy to get the most out of your content is to keep them always updated. For this I recommend, first, review your articles in search of those that have received more acceptance by the audience. Once you have found them, you should apply the necessary updates (for example, add data that has emerged after its publication).
Once your most successful posts are ready, you can go to re-publish them on your social networks. You can use Postcron to schedule entries on Facebook, Twitter, and other social networks so that they are published on the day and time that you determine. Voilà!
3. Take advantage of your blog!
As you know, in the field of Social Media Marketing ” content is king “. In effect, it is he who enables you to provide users with added value. Now, I recommend that you keep in mind that your blog posts can have different formats, in other words … be creative!
Thus, according to your needs, you can write short articles, photo posts, longer texts, microblogging and more. In all cases, it is important that your content is optimized to be displayed correctly on mobile devices, from where a large part of the public of Social Networks comes. You can check if they are suitable for it with the help of Windows Resizer, an extension for Chrome that lets you know how your content looks through the different resolutions.
4. Use the social buttons
To promote the dissemination of your content, it is important that you provide users with a way to share your posts in their accounts and with their friends. For this purpose, social buttons are used, which allow people to post their posts on their Social Networks at the touch of a button. If your blog is hosted on WordPress servers, you can add them with AddToAny, a plug-in specially developed for that site.
5. Organize contests and promotions
Organizing promotions and contests on Facebook is an excellent way to honor your followers and entertain them at the same time. For this, you can resort to the most important vespers of the year, such as Christmas or Mother’s Day. Being present on special occasions will help you to look more human before your audience and will encourage people to associate your brand with happy moments.
6. Work with Content Calendars for Social Media
It is important that you organize your efforts in social networks so that you can carry out your marketing strategy with greater efficiency. For this, you have to make sure you can measure the effectiveness of your campaigns. With this objective and also to facilitate your daily tasks in Social Networks, there are Content Calendars for Social Media.
Working with a Content Calendar for Social Media allows you to sort the frequency of your publications and helps you make decisions regarding the content you are going to publish. To do this you must enter into it all the posts you will make each day, indicate the schedules and specify the distribution channels ( Social Networks ), among other data.
7. Implement the Pin It button
You can take advantage of your daily navigations to get interesting content to share with your audience. How? Installing the Pin-It button. It is an extension for Chrome that allows you to send to Pinterest any photo you find on the Internet. It also adds a button to share on Pinterest whenever you approach pointer mouse to an image. Are the most!
8. Program content to share with your audience
Many times it happens that when browsing the Internet you find articles, photographs and interesting information to post on Twitter, share posts on Facebook and share on your different social networks. Not to forget to do so, I advise you to use the Postcron extension for Chrome. With your help you can easily schedule any content you find on the Web, to share it with your audience on the day and time you prefer.
9. Know your statistics on Social Networks
To know if your communication objectives in Social Media are working as expected, it is essential that you get a return on your performance in each Social Network. Basically, it is that you can analyze what your content is best received by the audience and at what times, so that you can refine your publishing strategies with that reference. For this, you can consult analytical tools such as the Facebook Insights of your Fan Page, Twitter Analytics, Google Analytics and others.
10. Choose the best content to share with your audience
As we said many times, content is the best way to reach your audience and “conquer” it, so it’s important! For this reason, I advise you to focus your publications on the topics that most interest your followers. How to know what they are? Very simple! For this, you must consult BuzzSumo, an online tool that allows you to easily know which are the most shared topics in Social Networks.
11. Participate in the Conversations
A great strategy to reach your audience on Social Networks is to participate in the most popular conversations of your niche. Thus, according to the site, you can make sure that your publications appear linked to certain topics. For example, on Twitter, you can do this by adding the #hashtag corresponding to your post. In addition, you can find out about the most talked about topics in that Social Network by consulting the Trends panel.
12. Interact with your audience
In order to establish a link with your followers, it is important that you behave in an interactive and responsive way. So, you should make sure to respond to the mentions you receive on Twitter whenever you can, as well as to thank Likes and comments on Facebook, and other gestures of people on the other Social Networks. The idea is to be grateful and close, as this will stimulate your audience to continue participating in your proposals.
13. Include calls to action in your publications
Many times asking your audience directly what you expect them to do is the easiest way to get it. I advise you to do the test! So, if what you want is to have more followers on Twitter, invite your audience to follow you on that Social Network from your other accounts. The same if you expect to earn more I like it or that people share your content. Remember: just ask!
14. Use Twitter Cards
The Twitter Cards are the best way to add visual appeal to your tweets. By implementing each of your publications in that Social Network will display a title, an image, a few lines of text and a link to the article. Great! Do not you think?
To implement them, you only have to add in your site the code that will be granted by Twitter through this link. Click on this link to learn all about Twitter Cards and learn how to activate them step by step.
15. Broadcast your accounts on Social Networks offline
A very important point to achieve spread your brand through Social Networks is not forgetting to promote your accounts on Social Media offline. Thus, you can place your Facebook URLs, Twitter users and other information on your personal cards and brochures. It is also a good idea to place plots in the windows of your business and take advantage of all the spaces exposed to the public’s gaze.
With the help of these 15 tips, you can improve your Social Media Marketing. Incorporate them into your routines in Social Networks and do not forget to control your metrics through analytical tools. Tell me later!